Updated: Jul 13
Whether it is full time or a side hustle, a well-thought business model will produce long-term advantages which allow the business to last longer in the marketplace. One of the way I know how this can be achieved is through good Branding. From my own experience, people love a brand that is easy to remember especially the one that speaks to them. The customer’s positive association of the brand produces an advantage over a business without a strong brand in mind, it allows the business to build a customer base and scale more swiftly.
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