The world has changed quite a bit in the field of commerce. As better design leads the way in various industries, the importance of good graphics for any company, business, or product cannot be understated.
The purpose of graphic design is no longer to just make something prettier. More often than not, the credibility of a business is determined by those who interact with it based on its graphic design—whether it’s the design on their storefront, their website, or their logo.
Graphic design is a competitive field, with various companies, firms, and freelancers popping up all over the world. It can be difficult to choose a graphic design partner for your business, so here are some ways you can gauge whether or not that designer is the right one for you:
1. Look through their skill list.
The ideal partner in graphic design must possess various skills outside the creation of beautiful art. Web design tools such as HTML and CSS are incredibly important since many businesses are now forced to expand their online front.
Other helpful skills include typography, User interface/user experience (UX/UI) development, print design, and branding. Not all of these will be necessary to your needs, so it’s best to choose a partner that has the skills you intend to use.
2. Review their portfolio.
A portfolio is a collection of the concrete manifestations of a graphic designer’s successes. There is no such thing as a graphic designer without a portfolio, so make sure to look over any prospective partners’ portfolios thoroughly.
Ask about specific things in the portfolio that stand out to you and try to inquire about the process they used. This can give you a good feel of how their mind works and whether they would be a good partner.
3. Their knowledge of past and current trends.
Aesthetic trends tend to evolve quickly, changing and adapting with the times. A good graphic designer should keep abreast of the latest trends and maintain knowledge of how to exploit them for business success.
4. How comfortable they make you feel
Every partnership hinges on trust and communication to succeed, and the same can be said of a partnership between a business and a graphic design firm. Often, the indicator of a good relationship is the comfort level between all the involved parties.
While it is important to feel that your needs and concerns are being heard, it is imperative to remember that communication is a two-way street. You must be willing to take input on your ideas just as much as they are.
5. Their timeline
It goes without saying that large graphic design projects—such as rebranding—take more time to complete. But how can you be sure that the designer or design you want to hire manages their time well? Any creative project takes time, but you should have a realistic estimate of when you can see the final product.
Discipline and time management are important skills that any professional needs, so make sure to compare offers from different firms to see if the time they want to devote to your project is appropriate.
Whether you’re looking for a long-term partnership or a freelancer to complete a single project, it is important to know what to watch out for when it comes to graphic design. It can mean better value for your money, better returns on your marketing, and more overall convenience for you as an entrepreneur.
If you need help with a graphic design project for your business, send me a message for a free quote. I am a Sydney-based graphic designer who specialises in branding and has a multitude of skills at your disposal. As a professional in the industry, I’m well-equipped to help your business grow!