4 Elements of Your Local Business' Brand Identity Design to Work On

Starting your business and entering the local market can be challenging. On top of managing the operations and making sure that everything is running smoothly, you have to promote your business and build brand awareness at the same time.

Established companies usually have the resources to partner up with major marketing agencies to help them in this department. However, smaller local businesses may not have the same financial resources for expensive and large-scale advertising efforts.

To start your branding on the right track, there are several aspects that make up the persona that your business will show to your community and, later on, to the world. Here are four essential elements of your brand identity design that you must work on:

1. Logo

The logo is an integral part of your branding. It’s the first thing that your existing and potential customers see, so it naturally becomes one of your opportunities to make a strong first impression. A well-designed logo can pique the interest of the people to learn more about what you do. A poorly-made one, on the other hand, may just push potential customers away.

Additionally, your logo is what will (or will not) distinguish you from the competition. If you have an eye-catching logo, people are likelier to you by your this even if they forget your name. A well-designed logo can help improve brand recall and brand loyalty in your customers.

2. Colour Palette

Another significant element in your brand identity design is the colours that you will use. Remember that aside from looking nice, colours convey different emotions, which is why doing a bit of research before completing your palette will help you build one that is close to your brand values and company story.

3. Typography

Similar to how people find it easier to remember and recall logos, people can quickly recognise a business by its fonts. This is why typography is powerful. Because of this, having and sticking to a single primary typeface for your brand is the best way to go; don’t mix more than two font families at a time. Simplicity and consistency are the keys to helping your customers connect your chosen typography to your brand easily.

4. Website

While your website is technically not an ‘element’ in brand identity design, it still plays a big part in establishing your brand identity and presence online.

You may think that local businesses do not need to go online. However, the truth is that having a website allows your current and future customers to find information about your store online. If you aren’t there when customers search for the products or services you offer, you’re losing golden opportunities. Lastly, remember that your website must bear your logo and incorporate your brand colours and typography to achieve a consistent look across online and offline platforms.


No matter how small your business is, there are many ways for you to stand out and establish yourself as a reliable brand in your community. Start by ensuring that you have a solid brand identity⁠ – one that is eye-catching, well-planned, consistent, and reflective of your brand story and values.

If you do not have the skills or the time to achieve all of this on top of your daily tasks, seeking the help of an expert graphic designer will be your best option. They have the expertise and the right tools to create remarkable designs for your business at reasonable rates.

Looking for a graphic designer based in Sydney for your local business’ branding needs? I specialise in branding for local businesses. Get in touch with me today to learn more about how I can take your brand identity design to the next level!

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