3 Crucial Steps to Developing Your Brand Identity

Developing your brand identity is a crucial step in ensuring your business’s success. Some entrepreneurs choose to do this at the latter stage of their company’s lifetime, which can create inconsistencies with their marketing efforts. Establishing your brand identity before launching your business can help you in projecting a clear path of its growth and expansion.

How to create your brand identity

As businesses are more reliant now on digital platforms, you will need to invest in hiring a capable team of unique individuals to help you in setting the building blocks of your company. You will need branding managers, graphic designers, copywriters, and more. Although it may sound like a costly expense at first, you will realise the importance of having the right staff to help you with the different stages of developing your brand’s identity.

In this article, we will guide you through the three steps you’ll take in developing and finalising your brand’s identity:

Step #1: Start with a brand strategy

You need to first identify the particulars of your business, from the products you will offer to their price range. Besides the specifics of your business’s functions, you should also define what your brand essence is. It’s a short sentence that can encapsulate the purpose or quality of your brand. Your copywriter can help you in finding the right words to craft your business’s identity through your mission and vision statements that are in line with your taglines and unique selling point.

Step #2: Build your brand book

As you finalise the copy for your brand’s essence, you will now collaborate with your graphic designers in developing a brand book. A brand book contains the specifics of your business’s brand identity from your logo’s font choices to your marketing collaterals’ colour palette.

Your brand identity needs to fit within the restrictions of your company’s mission and vision. For example, if you want to express professionalism in your service, you should avoid using an offbeat or informal tone with your copy and your content pieces. On the other hand, if you want to market your business as a fun and friendly service, don’t be afraid to inject humour in your copies. Being clear with your brand’s goals and values will help you in reinforcing it with the appropriate visual elements to your company.

Step #3: Create your website

Now that you have the elements that you’ll need to market your brand, you’re now ready to use these in making your website. A competent graphic designer will work with your copywriter and UX designers in developing your website. They will deal with the different specifics of your site’s layout, from its typesetting to your navigation features and landing pages. Since you already have a brand book to guide you with your visuals, you won’t have to worry too much at this stage.


Modern consumers in today’s age go through a considerable amount of information just by turning on their mobile devices and accessing the internet. Because of that, many businesses need to make a lasting impact with the limited time they have in maintaining contact with a potential customer. Being clear with your brand’s identity can help you in standing out against the thousands of competitors in the online market.

I offer expert branding for local businesses in Sydney that need to redefine their brand’s look to match their target demographic’s preferences. I can provide you with professional web design, content marketing, and professional logo design to help your business look its best to an online audience. Get in touch with me today to learn more about how I can help develop your brand’s image!

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