Why Branding sits next to SEO?
In this digital age, you would want to have a strong online profile where your customers have access to. The reality is that the majority of people interact and explore through the internet more than in real life, and what it means to your business is that it is very crucial to position your business in the marketplace correctly. This attempt is called Branding.
Branding is equipping businesses fundamentally through Design Thinking and Marketing in mind. This can be done through refining it's message, visual presentation, and personality.
My experience working in one of the best Web Digital Agency in Australia specialising in SEO (partnering with big Clients such as KPMG, Virgin Australia, ORIX, and Microsoft) has taught me one thing, that Online Presence is crucial.
In this featured video, Neil Patel thinks that building a brand is much more important than all of the SEO and Online Marketing methods. Listen to what he says.
"Business with the biggest brand, tends to win in the long run"
Optimising your website to suit google's algorithm to rank in the first place or page is very important. But there is so much more to it... and this where branding comes to play.
A Message on brand by
Speaking on Branding